Oman Launches New Push to Become Top Winter Destination
12 December, 2025
Oman ramps up its tourism campaign for Winter 2025/2026, promoting its cool climate, outdoor adventures, and cultural sites to travelers across the GCC, Asia, and Europe.
Oman Launches New Push to Become the Region’s Top Winter Destination
Oman is stepping up efforts to establish itself as the premier winter getaway for 2025/2026, with the Ministry of Heritage and Tourism unveiling a refreshed, multi-platform promotional campaign.
Centered on the country’s cool winter climate and diverse attractions, the initiative highlights adventure tourism, cultural heritage, and natural landscapes, targeting audiences across the GCC, Asia, and Europe.
The campaign, branded “Experience Our Winter,” promotes desert and mountain camping, cave exploration, scenic road trips, and visits to Oman’s unspoiled beaches. Digital pushes emphasize real visitor testimonials, cinematic travel videos, and collaborations with Omani SMEs.
A mix of social media campaigns, radio promotions, digital displays, and interactive competitions aims to boost visibility and draw more travelers to Oman’s unique winter offerings.