AI Dominates Filipino Searches in 2025 — Gemini Leads

AI Dominates Filipino Searches in 2025 — Gemini Leads

Artificial intelligence emerged as the dominant focus of online interest among Filipinos in 2025, with Google’s Gemini AI ranking as the most searched term in the Philippines, according to Google’s annual Year in Search report.

This marks a milestone in the country’s digital landscape, as Gemini AI became the first AI-related term to top the overall trending search list nationwide. The development reflects how generative AI has moved beyond niche technology circles and into mainstream Filipino usage.

Data from Google Trends and technology media analyses further show that the Philippines now ranks third globally in overall AI-related search interest and fourth worldwide in generative AI searches, highlighting the country’s growing engagement with emerging technologies.

Analysts note that the surge in AI searches goes beyond simple curiosity. Many Filipinos are actively using AI tools for practical, everyday applications, including writing assistance, learning support, creative work, and productivity tasks. Platforms such as Gemini AI and other generative AI tools have become increasingly common across education, freelancing, and digital content creation.

The 2025 search data suggests a broader shift toward a knowledge-driven and digitally enabled economy, where artificial intelligence is becoming an integral part of work, learning, and daily life for many Filipinos.